This year’s NRF had a decidedly energetic and enthusiastic feel to it. The year is new and fresh – and so were the ideas and topics being discussed at NRF. From debates on “showrooming” to wowing in the store and not cutting prices – retailers came to learn about the latest trends and to get exciting ideas on how to capture customer attention and create one of a kind in-store experiences.
The exhibition floor was positively a beehive of activity with large crowds of retailers swarming the floor. We chose to showcase our next digital signage solution, the Tensator Virtual Assistant using our female standing model (the Tensator Virtual Assistant can be male, female, a celebrity, historical or a brand character, and it can be standing, sitting etc….).
And she was in her element – determined to shine. Literally glowing, (pun intended) she stopped people in their tracks, their jaws dropped, and their faces broke into smiles at her compelling human form that stood ‘head and shoulders’ above a sea of flat screen signage.
They stopped to look and to listen to her tell her story — her voice rose above the show floor noise but she never had to raise her voice, and she just kept reeling people in. She informed, guided people to the next available service agent as part of her integration with Tensator’s call forward system and she showcased Tensator’s custom, sleek PDUs. She pulled long booth hours – never complaining about her shoes or how her feet hurt, didn’t take a lunch or bathroom break and never got tired of smiling or of telling her story.
A conversation starter? Oh yes, but so much more than that – she captured people’s attention enabling Tensator’s team of experts to really engage 1-on-1 with retailers; half hour booth-side conversations were more the norm than not. The creative juices were flowing as retailers envisoned using Tensator Virtual Assistants in a myriad of forms, sizes and shapes from animated brand mascots to celebrities to helping sell promotional products to providing recommendations on dinner, recipes and wine pairings.
And while Tensator was at NRF to promote the Virtual Assistant, along with our newly launched MSM solutions, ironically enough, she did the promoting herself. Judging from the reaction she got from retailers, she proved her point by just being her attention-getting self.