NRF 102nd Annual Convention & Expo – NEW YORK, NY – January 7, 2013 – Tensator, (Booth #632) the world leader in queue management and customer journey solutions, today announced it is launching several new retail solutions at NRF 2013 ‘Retail’s BIG Show’ being held January 13-16 at the Jacob Javits Center in Manhattan, New York.
The leading next generation digital signage solution, the Tensator Virtual Assistant is now fully integrated with Tensator’s eQ™ SLQ 3000 (single line queuing) call forward system. Combining best of breed technologies, Tensator offers retailers a powerful solution to guide, inform and enrich the customer journey by engaging with and informing the customer as they are called forward to checkout. Also being showcased for the first time is a new slim line casing for the Tensator Virtual Assistant that allows for a smaller overall footprint and is now offered as a standard option, giving more flexibility to retailers.
The company is unveiling its newest product portfolio addition, Multi-Service Machines (MSM), a range of self-service machines, which empowers customers to independently, efficiently and securely perform retail services themselves, such as the sale and dispensing of gift cards, payment of services and invoices, and mobile phone account refill. MSMs are ideal for the retail environment as they provide swift and efficient self-service options to customers, improving the overall customer experience and delivering resource efficiencies to the retailer.
Also present at the booth will be Tensator’s virtual queuing solution, a ticket-based queue management solution that allows the customer to use a touchscreen interface to select and enter into a virtual queue for a particular product or service. This solutions makes customers feel that they are being served as soon as they enter the retail environment, with a positive experience of ‘first come first served’ and also brings the added benefit to the customer of being able to relax, browse or shop while they wait. When combined with Tensator’s Corporate TV solution, retailers are presented with an effective tool for increasing revenue and better serving customers. With Corporate TV, retailers can promote products, services and special offers to their customers and generate or increase impulse purchases resulting in higher revenues. It can also provide entertainment to customers waiting in any line throughout the store to help generate interest or excitement and the feeling of speedier service time.
According to NRF’s STORES editor Susan Reda, retailers that leverage in-store technologies focused on improving the in-store customer experience will breathe new life into traditional stores. “In an effort to be more in sync with today’s shopper, technology is being woven into the store environment wherever it makes sense. Getting shoppers to interact with in-store technology translates into more time spent on the selling floor and more opportunities to cross-sell and up-sell. Time-starved consumers covet speed and convenience. Big boxes need to reconfigure real estate to aid shoppers who want to get in and out quickly or risk losing them.”
For the third year running, Tensator is a bronze sponsor of NRF and is providing its eQ™ SLQ3000 call forward system and Tensabarrier® crowd control stanchions with post top signage to help quickly and efficiently guide attendees through registration while providing up-to-date show information.
“We are committed to helping retailers—both smaller footprints and big boxes improve their in-store customer experience through innovative, affordable and time saving solutions,” said Bill Vetter, Senior Vice President and General Manager at Tensator USA. “Mobile consumers have become accustomed to helping themselves, getting fast responses and having instant access to data. 2013 is all about retailers delivering a progressive, engaging experience – one that values the customer time, enables customer empowerment and one that captivates the customer from the moment they enter the store to the time they leave.”