Tag Archives: tips

How to Ensure Speakers Diversity at Your Conference

Often times women are misrepresented in certain types of events. Here is a interesting tool to ensure diversity at your event.

Diversity Calculator Conferences

Having attended a lot of tech events, I can confidently state that there is a growing problem in that sector. Speakers are usually men.

This is the case also for other industries. And it is not a good thing.

While reading my Twitter timeline, I stumbled upon this interesting update:

I decided to dig further.

Enter the Conference Diversity Distribution Calculator

Aanand Prasad created an interesting tool to calculate the fair representation of a given gender depending on the audience diversity. In fact this seems to be the usual counter-argument given by those who superficially allocate speaker slots. As Anand puts it:

Tech conference speaker line-ups frequently contain few or no women at all. I believe, as many others do, that most conference selection processes are biased towards the dominant demographics—male, young, straight, white, able-bodied, cisgendered—and that addressing and removing this bias is an important part of the battle to increase diversity in the industry at large.

I sometimes encounter the argument that speaker line-ups that fail to adequately represent women are not the product of systemic discrimination, but rather an inevitably frequent occurrence in an industry as male-dominated as ours. On the face of it, this makes intuitive sense.

Human beings, however, are notoriously bad with probabilities.

This probably says it better than most of my previous words. Therefore he decided to create a diversity calculator.

I believe it is an interesting tool.

Taking it Further

The calculator Anand created is a scientific reply to a weak argument. It is a very valuable answer to those stubborn decision makers who believe only to numbers.

We all agree, I hope, that this is just the tip of the iceberg. The iceberg being a medieval (just to avoid saying “utterly idiotic”) way of running events.

I believe, my dear friends, that our mission is to bring change through live experiences.

Choosing a 98% female based speaker line up for a 98% male audience does not mean jeopardising your job. It means bringing change, it means pushing boundaries, it means doing our bit to level up what has been unfair for too long.

Of course such decisions are not always easy to put in practice, alas discriminatory selection shouldn’t be as easy.

Maybe after reading this post, I will lose a bit of the readers who can’t really accept such logic. Well, I am quite happy with that.

In the meanwhile, happy International Women’s Day to all the brave women making this industry great.

© Julius Solaris for , 2013. |
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10+ Awesome Presentations for Event Professionals

Here is a roundup of 10 inspiring Slideshare presentations every event professional should read.

Event Planning Presentation

Slideshare is an all time favorite of this blog. I owe a lot to this fantastic community.

I believe Slideshare is an often ignored source of incredible content. If you use social media to advance your professional skills Slideshare is an unmatched source of useful content.

Slides (at least good ones) are extremely powerful media, thanks to the synergy of words and images. Such synergy is often times hard to achieve with blog posts.

Slideshare and #Eventprofs

There is a growing community of event professionals using Slideshare to share invaluable advice about planning, promoting and improving events.

I like to think I’ve been one of the first among them when I published my Event Management Template back in 2007.

25 presentations and 330,000 views later, I wanted to give you a more comprehensive overview of all the goodness going on within Slideshare. I hope more eventprofs will upload great content and that you, dear reader, will pay more attention to this valuable community.

Enough said, let’s have a look at 10 great Slideshare presentations for the event and meeting industry.

1. How To Supercharge Your Event

This is presentation is by Hugh MacLeod aka Gapingvoid. MacLeod is the most popular artist drawing cartoons about the Internet and Social Media. I actually missed this great presentation, powerfully illustrated by his cartoons.

2. Fascinating Event Marketing Stats

Hubspot filled their slides with very interesting statistics about event marketing. I appreciated the different perspectives of B2B vs B2C vs Noprofit. An interesting read, still very relevant.

3. How to write a good RFP for your Event Mobile App

Lovely presentation by fellow Italian #eventprof, Stefania Conti-Vecchi aka Eventagist. She put together a great deal of tips on how to write an effective RFP for your event mobile app. She presented this at IMEX America 2012 (hint hint, see you soon there in 2013).

4. Fundraising events and social media, how to #win

Jonathan Waddingham of JustGiving, the most popular fundraising platform out there, created these terrific slides. There is a lot of product pitch in this presentation (quite obviously so) but also very effective tips on using social media to promote your fundraising event.

5. How Hotels Can Use Social Media to Attract Event Planners

This one is by your beloved editor in chief. The purpose with this presentation was to get hoteliers to speak our language. Themes like customer service, location based marketing and video are increasingly important in the hotelier/event planner interaction. This presentation is an handy guide.

6. Using Events As Content Marketing

If you plan events and don’t know who Jeff Hurt is, well, you need to do some research. He usually writes for meeting planners and association planners. I like to think he writes for everyone who loves events.

7. 21 ways to boost your event

Very cool presentation by Cyriel Kortleven. He is a top master of ceremony. The emphasis here is on bosting the engagement of your audience. Cyriel shares practical tips that everyone can use to improve the audience experience.

8. Content Marketing for Events

An interesting perspective from Joe Pulizzi of the Content Marketing Institute. By looking at his own case study, he share effective tactics to drive more ticket sales.

9. Effective Social Media For Event Exhibitors

There is a growing problem with tradeshow exhibitors and social media, too much shouting. A few times I’ve experienced hashtag hijacking by clueless exhbitors who land the tradeshow floor wanting to ‘make some noise’. This presentation is very helpful to cure all of the above.

10. 10 Event Trends for 2013

Despite the shameless self promotion stunt, I could not avoid listing 10 Event Trends for 2013. First because it got more than 70,000 views in 3 months, secondly because I am very proud of it. If you missed it earlier, here it is.

© Julius Solaris for , 2013. |
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